Skip to main content

Editorial standards

The Crave blog is written and reviewed by the Crave Editorial Team, an in-house group at Crave. This page states who that is, how we handle sources and corrections, and where our interests conflict with yours.

Who writes this

The Crave Editorial Team is the in-house team that researches and writes these guides. We are the operators of a kink and sugar dating platform with a creator marketplace, which is the basis of our experience and also the source of our bias. Posts covering safety, law or money are reviewed before publication by someone with direct working knowledge of the subject. Until an outside expert agrees to be named, that credit reads “Reviewed by the Crave founding team”: a founder who runs the platform checked the piece. It is an honest team credit, not a credential, and we will never attach an invented name or title to a post.

How we work

Every number traces to a source

Any figure we publish either links to its origin or is labelled as an estimate with its basis stated. Where a widely-repeated statistic turns out to have no traceable primary source, we say that instead of repeating it. We do not publish earnings figures as our own track record, because the platform is new and has no published earnings data.

We disclose when we are comparing ourselves

We publish comparisons that include Crave. That is a conflict of interest, so we name it at the top of those pieces and we state plainly where competitors are the better choice. On user-base size, the largest apps beat us, and our comparisons say so rather than burying it.

Safety content is held to a higher bar

Guides about meeting people in person touch personal safety, so they carry a reviewer credit on the page alongside the editorial byline, and they cite outside organisations rather than only ourselves. We do not claim that using Crave makes meeting a stranger safe.

We do not invent authors

Where no individual writer is credited, the byline reads Crave Editorial Team, and it links here. We do not create fictional writer profiles, invented credentials, or AI-generated author headshots. Google's own guidance calls that deception, and it is.

Updated dates mean something

A post shows an Updated date only when its content actually changed in a way that matters. We do not re-stamp the whole blog on a deploy to look fresh, and the dates in our sitemap match the dates on the pages.

We explain how things generally work and then tell you to get professional advice. We do not give tax rates, and we do not give legal advice about your jurisdiction. Where the law varies, we say that it varies instead of guessing.

Reporting an error

If something here is wrong, tell us through the in-app support chat and we will correct it and bump the post's Updated date. Substantive corrections are made in the body of the post rather than quietly overwritten.

Related