Sell Videos Online as a Creator
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Video is the highest-value digital category and the most production-heavy. Buyers pay a multiple of what a photo set fetches, but editing time is the hidden cost that decides whether the premium is real. The sellers who make video work keep clips short, price by length, and sell the same file through several channels — a listing, a pay-per-view send, and a subscription tier — rather than once.
What sells in this category
- Short clips priced by the minute, which is the highest-margin format
- Longer pieces sold as a single listing
- Pay-per-view sends to a subscriber list
- Live streams with real-time tips, where nothing needs editing at all
Pricing and logistics
Price by length and keep clips short: editing time, not shooting time, is what erodes the margin on video. Sell the same file more than once through a listing, a pay-per-view send and a subscription tier. Check the frame for identifying details, and strip metadata before upload. Live streaming is worth testing because it skips post-production entirely.
What you keep
Creators keep 90% of every sale. The platform fee is a flat 10%, and it is the same across marketplace listings, subscriptions, pay-per-view messages, tips, private shows and live-stream tips. For what that looks like after shipping, packaging and tax set-aside, read our honest breakdown of what creators actually make.
Videos: common questions
How much can I charge for a video?
More than a photo set, and the sensible way to price is by length rather than per file. Short clips produce the best margin because the editing cost scales with runtime while buyer willingness to pay does not scale as fast.
Is it better to sell videos or run a subscription?
Both, from the same library. Listings capture one-off buyers, pay-per-view monetises an existing audience, and a subscription turns irregular sales into predictable monthly income. Sellers who pick only one leave money on the table.
What does Crave take from a sale?
A flat 10%, so you keep 90%. The same rate applies to video sales, pay-per-view messages, private shows and live-stream tips.
Do I need expensive equipment to sell video?
No. A current phone shoots well enough, and lighting matters more than the camera. Spending on equipment before you have proven demand is one of the more common ways creators lose money early.